Here are some ways to show what your customers can expect
The head of a robotic arm makes a striking image for the firm's social media and sales materials. This machine assembles connectors, selecting minuscule parts from trays and placing each in the exact position in a cluster of copper wires. Overhead light aids accuracy by changing wavelength depending on the target — and adds color to the image.
Photographs of a robotic system built by Delta Technology in Phoenix enhanced a PowerPoint sales presentation by showing the innovative solutions the firm delivers. Designed for an a munitions factory assembly line, the machine provides a high level of quality control for cartridge manufacture. A background was brought in to isolate this machine from other systems on the Delta factory floor.
A tray of 500 cartridge casings passes through a maze of lasers which measure the exact amount of propellant in each. Any tray not 100% to standards is set aside, and a report is generated for analysis. A special photographic technique was used to create clarity and sharpness from front to back of the tray.
A distributor of water and wastewater treatment equipment wanted to show off a new product line, upgraded to stainless steel from PVC. Several techniques were needed to make the units look like stainless steel. Otherwise the images would would just show reflections of the warehouse where they were photographed.
Dibble Engineering asked me to make some images of their construction management work at the Village of Vistancia. They particularly wanted to show off the hand-crafted stonework for this walking trail underpass. Extra lighting was put on the stacked stone and the insides of the tunnels. In Photoshop, I "turned on" the overhead light fixture in the main tunnel.
Another Vistancia highlight was this colorful bridge with stacked stone abutments. In addition to needing a super wide angle lens to fit the whole bridge in without standing in the busy street, a photographic assignment like this involves cleaning off the sidewalk and “planting” additional ground cover in the lower left to show how the bridge reflects the beauty of the community.
Careful balancing of interior and exterior lighting, daylight, and flash shows off the elegance and beauty that custom-designed entrance doors add to a home. Just the right amount of sunshine comes through the entrance, right, to make the craftsmanship of the metalwork in the door stand out, while the one on the left features the welcoming beauty of colors through the glass.